I am an independent trend forecaster and ethnographer based in London. I specialise in spotting shifts in behaviour, attitudes and aesthetics, and help clients big and small uncover important socio-cultural changes to design for the future. My consultancy services include trend forecasting, ethnographic research and design strategy.

Fascinated by things that haven’t found a place yet, and anything that might impact how we live in years to come, I continue to explore the origins of fresh and original ideas with my latest project City Quitters.